GTM
UNPLUGGED
The software ecosystem is drowning in noise, and our goal is to help founders rise above that static to make music actually worth listening to. This summit is focused on the go-to-market fundamentals required to earn the trust of your customers and investors in the age of AI.
With vibe-coding happening everywhere, the barrier to entry for starting a software business is a mobile phone. More founders are building and shipping than at any point in history. You can 10X your engineering output overnight.
The cognitive load on buyers is overwhelming. Because of this, the fundamentals of sales, marketing, and relationship-building are critical. You cannot automate the trust it takes to win over a skeptical consumer, close a B2B pilot, or secure an early-stage investor.
This is why we are hosting GTM Unplugged live at Plug and Play Tech Center during SF Tech Week. We are gathering founders and investors with product, marketing and growth leaders to build meaningful connections and share go-to-market strategies that are working in the era of compounding change, right in the heart of Silicon Valley.
From traction to scale
This summit is organized chronologically, tracking the journey a startup takes from finding initial traction to redesigning for scale. Topics to be addressed include:
The 0-to-1 Fundamentals
The mechanics of early customer acquisition, whether you are closing enterprise deals or hacking consumer growth, before you have brand recognition.
Narrative Design
Moving from pitching a list of features to selling a cohesive, cultural vision.
Financial Model Realities
Moving past vanity metrics to understand exactly what investors evaluate in your unit economics.
Distribution Strategy
How to acquire early users organically in a crowded marketplace, and deciding when and how to rely on Product-Led Growth versus Founder-Led Sales.
Smarter Ways to Scale
Navigating the friction between rapid AI innovation and the resilient tech architecture required to sustain it.
Topic-driven working groups
After lunch, the room breaks out into focused, peer-to-peer working groups. Instead of standard networking, you will choose a table dedicated to a specific go-to-market challenge. Work through your current bottlenecks with founders, operators, and investors focused on:
- Refine your unique value proposition
- Build effective owned media systems
- Unlock the power of earned media
- Bootstrap zero-budget marketing
- Identify and leverage your growth moat
- Operationalize and streamline revops
This summit is curated for:
Pre-Seed to Series A Founders
…refining their sales, marketing, and distribution motions.
Product, Marketing and Growth Operators
…leading go-to-market strategy, planning, and execution.
Angels, VCs and Family Offices
…looking to invest in early-stage growth and scale.
your ticket is an investment in the ecosystem
Your participation does more than secure your seat. Proceeds from GTM Unplugged LIVE go toward furthering Equity Angels’ mission to lead with equity and foster fair access to opportunity. Thank you for helping us support the next wave of innovation led by diverse founders and teams.
Join the Equity Angels community